This weekends Cup event in Richmond, the Crown Royal Presents the Russell Friedman 400 , wasn’t always named as a result of a fan winning a contest for the privilege. From 1996 through spring of 2003 the event was called the Pontiac Excitement 400 as it was sponsored by the Pontiac division of General Motors. That’s significant in a number of ways, most importantly Pontiac is no more after being dropped from GM’s model line-up, but in NASCAR terms the Pontiac brand has had a long and stor
click for more