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A look back on seasonal trends, email activity and standout B2C marketing: Start to finish: The first reference to Easter was on Jan. 20 by Lillian Vernon. The final reference was on Apr. 12. The distribution curve: The biggest day for Easter emails was Apr. 10, followed by Easter Day itself, Apr. 12. Retailers sent the majority of their Easter-themed emails after Mar. 29. Seasonally adjusted for 2010: Next year Easter is on April 4, one week earlier than this year. To help you |