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In an apparent stroke of I-wanna-be-like-Amazon , the owner of the online shoe retailer Zappos has rolled out a secondary site, where electronics are being hawked. The article that points this out, on ZDNet , begins with the shoe resellers policy of paying return shipping if the customer is unsatisfied , and stating that policy applies to the electronics it will sell also. However, further down the page, while illustrating the (immediately gratifying) policy of allowing returns of product |